Marketing

Travel marketing agency for tour operators, TMCs and OTAs.

Marketing built by people who also build the booking system.

AI Travel Solutions is a UK travel marketing agency working only with travel businesses. We cover the full marketing surface, from search and paid media through to email and CRM, and we make sure your brand is visible when customers ask an AI engine where to book.

What it means

One system, not seven channels.

Travel marketing is everything that gets a traveller from first interest to a paid booking, and back again for the next trip. It covers how you are found in search, what happens across paid and social, the content that answers a buyer's questions, and the email and CRM work that turns one booking into a relationship. We treat it as one system because travel buying cycles are long and a customer rarely arrives through a single channel.

Services

Our travel marketing services.

Not sure which you need? Talk to us

SEO and AEO audits and services

Find out where you rank in Google, whether AI engines name you at all, and what is holding each of them back.

CRM integrations

Connect your marketing tools to the systems holding your customer data, so campaigns run on what is true today.

Content creation

Publish the content your buyers and the AI engines are asking for, at a pace your team can sustain.

Digital marketing

Measurement, analytics and the day to day channel work that shows which spend is producing bookings.

Paid ads

Search and social campaigns built around travel demand cycles rather than a flat monthly plan.

Social media marketing

Organic social that carries the brand between campaigns, built for a travel audience rather than a generic feed.

Email and lifecycle marketing

Programmes that turn a single booking into a repeat customer, wired to the data your booking system already holds.

Technologies we work with

The marketing and data platforms we run campaigns on.

Google AdsGoogle Analytics 4Google Tag ManagerHubSpotSalesforceDotdigitalKlaviyoMeta AdsLinkedIn AdsAhrefs

Technologies we work with, not paid placements. Partner badges to be added where formal accreditations exist.

Why AITS

Why travel companies choose AITS for marketing.

An agency that only works in travel.

Tour operator marketing has a rhythm a generalist agency has to learn on your budget, from January peaks to the way a disruption week wipes out a campaign calendar. We plan around it from the start.

Built for AI search as well as Google.

AI travel marketing is now part of the job. When a customer asks an AI engine where to book, the brands it names win bookings that never reach a search results page, and we work to put you in those answers.

We can change the system, not only the campaign.

When the constraint turns out to be the booking flow or the data behind it, we can fix that too, on the Technology side. Most agencies can only hand you a recommendation.

Advice before spend.

Sometimes the honest answer is that a channel is not worth funding yet. As a travel marketing partner we will say so before the budget is committed.

Outcomes

What this means for your business.

Enquiries you can trace to a source.

Marketing wired to your CRM and booking data shows which spend produced which booking, rather than which channel claimed it.

Visibility as buyers move to AI search.

Customers are starting their research inside AI engines. If those engines do not name you, the booking is lost before anyone reaches your site.

Lower cost per booking through peak.

Campaigns planned around travel demand cycles stop you bidding hardest in the weeks your customers are least likely to buy.

A marketing function that outlasts the agency.

We build the tracking, content system and documentation your own team can run, so the work does not leave when we do.

How we work

Discover, design, build, operate.

01

Discover

We audit what you run today, where your enquiries come from, and how your brand appears in both search and AI answers. You get a clear picture and an honest view of what is worth funding.

02

Design

We build the travel marketing strategy and the measurement behind it before spend starts, including how a lead is tracked from first click through to a confirmed booking.

03

Build

We put the campaigns, content and integrations in place in stages, testing against real demand rather than a flat annual plan.

04

Operate

We run and refine the work as your seasons change, reporting against bookings and enquiries, and we hand over anything your own team should own.

FAQ

Common questions.

What does a travel marketing agency do?
A travel marketing agency plans and runs the marketing that brings travellers to a travel business and converts them into bookings, covering search, paid media, content, social, and email. AI Travel Solutions works as a travel marketing agency for UK tour operators, travel management companies, and online travel agencies, and builds the tracking and integrations behind the campaigns as well.
How is travel marketing different from general marketing?
Travel marketing works to long consideration windows, sharp seasonal peaks, and a purchase that is often booked months before it is taken. Campaigns also have to survive disruption weeks that reorder priorities overnight. An agency without travel experience tends to plan on a flat annual calendar, which is where budget is usually wasted.
What travel marketing services does AI Travel Solutions provide?
AI Travel Solutions provides seven areas of travel marketing services: SEO and AEO audits and services, CRM integrations, content creation, digital marketing, paid ads, social media marketing, and email and lifecycle marketing. Each is delivered for travel businesses specifically, and each connects back to the booking and reservation systems an operator already runs.
Does AI Travel Solutions work with tour operators?
Yes. Tour operator marketing is the core of the practice, alongside travel management companies and online travel agencies. As a tour operator marketing agency, AI Travel Solutions plans around the seasonal patterns and margin structures operators work to, rather than applying a general consumer marketing calendar to a travel business.
What is AI travel marketing?
AI travel marketing covers two things: using AI to run marketing work more efficiently, and making sure AI engines recommend a travel brand when customers ask them where to book. The second is the newer discipline, known as answer engine optimisation, and it now decides a growing share of bookings before a customer reaches a search results page.
How does AI Travel Solutions build a travel marketing strategy?
AI Travel Solutions starts with an audit of current performance, enquiry sources, and visibility in both search and AI answers. That produces a travel marketing strategy with a measurement plan attached, so spend can be judged against bookings rather than impressions. The audit approach is covered on the SEO and AEO page.

Ready to be found by the travellers you want?

If you run a tour operation, a TMC, or an OTA and your marketing is not producing the bookings it should, tell us what is happening and we will tell you what is worth doing about it.

Book a discovery call →